Walmart, Amazon now slash DVD prices: What's next?

Filed under: Competitive strategy, Wal-Mart (WMT), Amazon.com (AMZN), Target Corp. (TGT)

Santa hasn't even been tugged down Central Park West yet, and Wal-Mart (WMT) is already slashing its prices. The market among major retailers is intensifying, with many offering products as loss leaders in order to entice customers into the store (physical or otherwise) and boost their basket sizes. Along with Target (TGT) and Amazon (AMZN), Walmart is slashing DVD prices, the same tactic it's using with books.

Retailers are rushing to undercut each other this year, which is causing prices to spiral down quickly. When Walmart announced reduced prices on several titles to $10, Amazon followed at $9.99, with Walmart stepping back in at $9.98.

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Walmart, Amazon now slash DVD prices: What's next? originally appeared on BloggingStocks on Sun, 08 Nov 2009 14:10:00 EST. Please see our terms for use of feeds.

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