Broadcasters, ad folks desperate for a better audience-measuring mousetrap

Filed under: Time Warner (TWX), Walt Disney (DIS), CBS Corp 'B' (CBS), News Corp'B' (NWS), Media World

It took a while, but the broadcast media community is starting to realize that Nielsen Media may not have the answers to all their audience-related questions.

So, 14 of the largest players in the space -- including programmers, advertisers, and ad buyers -- are shelling out some cash to see if there's a better way. The group claims it isn't looking for an alternative to Nielsen ... but let's do the math on this one. If they aren't looking for some new choices, then just what the hell are they doing?

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Broadcasters, ad folks desperate for a better audience-measuring mousetrap originally appeared on BloggingStocks on Sat, 12 Sep 2009 15:10:00 EST. Please see our terms for use of feeds.

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