Google's AdSense Gains from Groupon and Social Deals Bonanza

Filed under: Google (GOOG), Stocks to Buy

Google (GOOG), which is primarily known for its search advertising business, is also trying to grow its display advertising business. Google has hundreds of partnerships with other websites, and its partner advertising product is known as AdSense. AdSense is an agreement involving Google providing advertising services to its partners and then sharing revenues with them. Google competes with Yahoo! (YHOO), Microsoft (MSFT), Aol (AOL) and Facebook in the search advertising as well as the display advertising market.

One catalyst to the display ad business is the social buying phenomenon with companies like Groupon, which buys ads through AdSense. We estimate that AdSense accounts for around 5% of our $603 price estimate for Google stock. Our price is close to the market price.

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Google's AdSense Gains from Groupon and Social Deals Bonanza originally appeared on BloggingStocks on Sun, 13 Mar 2011 13:40:00 EST. Please see our terms for use of feeds.

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