Upside and Downside Scenarios for NYT's Online Paywall

Filed under: New York Times'A' (NYT)

The New York Times(NYT) competes with publications like News Corp's(NWS) Wall Street Journal as well as Yahoo(YHOO), Google(GOOG) and Aol. (AOL)for online advertising dollars. NYT is expected to launch a new paywall for its online site in the near future. According to the report, the NYT is planning to charge around $20 for a digital bundle that includes Times online and Apple iPad app access, and less than $10 for web-only access.

We estimate that NYT's most valuable business remains within its print circulation and advertising business, through which it derives an estimated 60% of its stock value. The company derives an incremental 20% of its stock value from its online advertising business.

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Upside and Downside Scenarios for NYT's Online Paywall originally appeared on BloggingStocks on Mon, 21 Feb 2011 16:00:00 EST. Please see our terms for use of feeds.

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