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Advertisers still buy highly coveted TV spots during the Super Bowl, but increasingly the consumer connection is made online. From viral Old Spice videos to Volkswagen's "Fun Theory" experiments, marketers are finding creative ways to seek out customers in the digital space.
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Full story at http://www.npr.org/2011/01/17/132935655/the-future-of-marketing-ads-get-physical-digital?ft=1&f=1006
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