One week last spring, TV ratings in prime time went down across shows and networks about 10 percent. It was the week daylight saving time started, presumably because people were spending more time enjoying the evenings outside than in front of the TV. Will the phenomenon work in reverse in the fall?
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Full story at http://www.npr.org/templates/story/story.php?storyId=131060294&ft=1&f=1006





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