If Snooki Can Beat Viacom, Is the Hollywood Business Model in Trouble?

Filed under: Television, Time Warner (TWX), Walt Disney (DIS), Viacom (VIA), News Corp'B' (NWS), Media World

I've been thinking about the whole Jersey Shore zeitgeist. You know the show. It's on Viacom's (VIA) MTV. It's a huge hit, everyone is talking about it and its stars (Snooki, The Situation, etc.). It also was mentioned in a recent conference call the media company had with investors.

It was reported that the cast was able to significantly increase its salary for the reality series. When I first heard about the demands, I mused to myself that this was a grand opportunity for Hollywood to say no to minor celebrities. After all, it's just a reality show, folks. Even though Snooki is immensely popular, there are many more Snooki-type individuals out there. Dime-a-dozen comes to mind when thinking of the goofy girl with the poofy coif.

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If Snooki Can Beat Viacom, Is the Hollywood Business Model in Trouble? originally appeared on BloggingStocks on Sat, 14 Aug 2010 12:10:00 EST. Please see our terms for use of feeds.

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Jersey Shore - Walt Disney - Viacom - Time Warner - BloggingStocks

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