Google Buys Angstro to Boost Its Social Networking Ambitions

Filed under: Deals, Competitive Strategy, Google (GOOG)

Google (GOOG) has gone ga-ga over social-networking acquisitions, with deals for Slide, Like.com, Metaweb and Jambool. Desperately trying to go beyond its advertising business, the company sees big-time growth opportunities in the sector. However, Google is late to the game -- and its home-grown efforts have been lackluster, such as Buzz, Google Wave and Orkut.

Well, the latest social networking deal for Google is a tiny startup, Angstro. Actually, it's not a social network. Instead, the company has a system to pull information from various sites like Facebook, LinkedIn, Twitter and so on. With this, Angstro can do things like improve Caller ID, as well as create a real-time social address book.

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Google Buys Angstro to Boost Its Social Networking Ambitions originally appeared on BloggingStocks on Sat, 28 Aug 2010 12:40:00 EST. Please see our terms for use of feeds.

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Google - Facebook - LinkedIn - Twitter - Google Wave

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