Apple September Media Event Points To New iTunes Strategy

Filed under: Apple Inc (AAPL)

Apple, Inc. (AAPL) has been trying to negotiate a new pricing approach with media companies, and Apple watchers are anticipating a September 1st media event will be where Apple announces new iTunes strategies. What might these be? The September 1st event has a picture of a guitar, indicating it has a music focus, which has lead people to thinking Apple will be announcing some form of subscription based streaming music package.



Since Apple has been negotiating with Disney for a 99 cent 'rental' price point for TV shows, other analysts are guessing that Apple may also reveal this new pricing strategy for watching individual TV episodes. Right now TV episodes are purchasable, for $1.99 in standard definition or $2.99 for high definition episodes. Creating a 99 cent rentable episode breaks a customer price barrier, and could lead to more traffic.

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Apple September Media Event Points To New iTunes Strategy originally appeared on BloggingStocks on Wed, 25 Aug 2010 17:00:00 EST. Please see our terms for use of feeds.

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