Viacom Should Not Become Obsessed with YouTube

Filed under: Internet, Google (GOOG), Viacom (VIA), Media World

Viacom (VIA) recently suffered a setback in its war against Google's (GOOG) YouTube. The former's lawsuit centering on copyright infringement by the latter didn't go anywhere in court. Viacom will, of course, appeal.

For those who own Viacom or Google (or both), this is a big deal. At the bottom line, it continues to remind us how painfully difficult it is to make money in the digital age. I don't believe you can completely dismiss Viacom's position. And Google brought up some logical points in its defense. But I doubt either party would disagree with the following statement: it is in the interest of both concerns to figure this thing out. And, in Viacom's case, it may simply be, in some existential respect, to move on.

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Viacom Should Not Become Obsessed with YouTube originally appeared on BloggingStocks on Sat, 26 Jun 2010 11:40:00 EST. Please see our terms for use of feeds.

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