Cheesecake Factory: The No-Compromise Menu Is Succeeding

Filed under: Cheesecake Factory (CAKE), Stocks to Buy

Readers of this space know that restaurant chains are opposed, for several reasons. However, every once in a while a chain forms that exceeds the segment's lamentable cuisine offerings, and still manages to make a buck.



The Cheesecake Factory Incorporated (CAKE), first discussed here on June 25, 2009 at a price of $16.30, is one.



The best financial reason to hold on to CAKE? The U.S.'s 'frugal consumer' era has hit the restaurant sector hard, and there will be restaurant chain casualties, but Cheesecake won't be one. Don't expect anything spectacular revenue-wise from CAKE in FY2010 -- flattish to slightly higher same store sales, and only a slight increase in revenue, with most likely a grand total of three -- count 'em, three -- new restaurants opened under its upscale casual dining format.

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Cheesecake Factory: The No-Compromise Menu Is Succeeding originally appeared on BloggingStocks on Wed, 16 Jun 2010 17:30:00 EST. Please see our terms for use of feeds.

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