Amazon and Nook Prices Drop as E-Reader Battle Wages On

Filed under: Competitive Strategy, Apple Inc (AAPL), Amazon.com (AMZN), iPhone, Technology

Good news for those of you who haven't yet hopped on the e-reader bandwagon; now you can climb aboard for cheaper. A pricing battle between Barnes & Noble (BKS) - which makes the Nook -- and Amazon.com, Inc. (AMZN) -- parent of the Kindle -- leaves consumers the winners, as the devices are now priced south of $200.



The WiFi-only Nook is now available for just $149 (the 3G version is priced at $199) and the 3G-enabled Kindle has been marked down to $189 from $259. That's a 27% savings. It's also conveniently $10 less than the comparable Nook.



Both companies may be springing into action thanks to today's launch of the Apple (AAPL) iOS4 operating system, which will come standard on the iPhone4 (released Thursday) and to which iPhone 3G and 3GS users will be upgrading post-haste. With this system comes the library of Apple iBooks and the corresponding free app.

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Amazon and Nook Prices Drop as E-Reader Battle Wages On originally appeared on BloggingStocks on Mon, 21 Jun 2010 18:00:00 EST. Please see our terms for use of feeds.

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Apple - Barnes & Noble - Amazon.com - nook - Wi-Fi

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