Amazon's Long-Term Kindle Strategy: Make It Available On Any Device

Filed under: Competitive Strategy, Amazon.com (AMZN)

When Amazon.com, Inc. (AMZN) launched the Kindle e-reading device in 2008, its grand vision was to transition physical books into more easily distributable and cheaper book downloads, but keep the experience the same as the newsprint in many books we all know and love. Unfortunately, Amazon knew that more competitors would inevitably show up to challenge it. The latest: Apple Inc.'s (AAPL) iPad device.

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Amazon's Long-Term Kindle Strategy: Make It Available On Any Device originally appeared on BloggingStocks on Thu, 06 May 2010 17:40:00 EST. Please see our terms for use of feeds.

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