Back on Fast-Food Menus: Roller Skates

Filed under: McDonald's (MCD), Domino's Pizza (DPZ), Yum Brands (YUM), Wendy's Intl (WEN)

Rollerskates: they give a new meaning to "getting a burger to go," doesn't they?



Carhops on roller skates are making a comeback as Sonic (SONC) forges ahead with plans to revive wheeled waitstaff at its drive in restaurants across the U.S. Sonic is planning a new TV ad campaign that will highlight this nostalgic feature of Sonic stores that many diners may have forgotten -- or that younger customers didn't even know existed -- in an effort to reconnect with consumers.



The move is perhaps the most interesting twist by a fast-food joint in an effort to breathe new life into a saturated American marketplace with too many restaurants selling food at too thin a margin. But is the carhop a good way to mix dinner and entertainment, or is it simply a fad that will result in more personal injury lawsuits than profits?

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Back on Fast-Food Menus: Roller Skates originally appeared on BloggingStocks on Tue, 13 Apr 2010 18:00:00 EST. Please see our terms for use of feeds.

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