Filed under: Marketing and Advertising, Sprint Nextel Corp (S)
Sprint Nextel (S) will again be using its CEO to try and explain to potential customers why they should choose the beleaguered telecom provider for their wireless calling and data needs. Using the marketing catchphrase "Our $69.99 is worth more than their $69.99," Sprint CEO Dan Hesse will be featured in a new advertising campaign to explain why Sprint offers so much more value for each customer's money than its two larger competitors, AT&T (T) and Verizon Wireless.
Continue reading Sprint's Hesse to Be Back on TV Screens Touting Value
Sprint's Hesse to Be Back on TV Screens Touting Value originally appeared on BloggingStocks on Tue, 02 Mar 2010 17:40:00 EST. Please see our terms for use of feeds.
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