The Los Angeles Times reports that Honda, Japan's No. 2 automaker, is taking aim at Toyota, its No. 1 rival, with one of its largest-ever U.S. car-buying incentive programs. The Japanese automakers have traditionally avoided large incentives programs, which cut into profits.
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Full story at http://www.npr.org/templates/story/story.php?storyId=125154862&ft=1&f=1006
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