Entrepreneur's Journal: Get Customers Clicking and Calling with Online Local Ads

Filed under: Consumer Experience, Competitive Strategy, Marketing and Advertising, Intuit Inc (INTU), Small Business

Not long ago, marketing was fairly simple for local businesses. You would place an ad in the Yellow Pages. There may even be an occasional mailer and sponsorship.

But of course, things have gotten more complicated lately as customers increasingly use the Internet. Unless you are a marketing expert, you'll probably have trouble handling things like dealing with the hundreds of local search engines and directories, the need to write strong copy, bidding effectively on key search terms and even putting together compelling videos.

Continue reading Entrepreneur's Journal: Get Customers Clicking and Calling with Online Local Ads

Entrepreneur's Journal: Get Customers Clicking and Calling with Online Local Ads originally appeared on BloggingStocks on Sun, 28 Feb 2010 17:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Full story at http://www.pheedcontent.com/click.phdo?i=b1cca08489a1c1268e0b961c8786b6e7