Entrepreneur's Journal: Done Right, Mailers Can Get Results

Filed under: Competitive Strategy, Marketing and Advertising, Small Business

In my columns, I usually focus on new technologies that can help boost your business. But sometimes the old-fashioned approaches can still work quite well.

Yes, this includes mailers.

OK, it's true that people still throw away much of their mail (and, it even looks like the U.S. Postal Service will cut back on its deliveries). But if a mailer is done right, you can get a nice return on your investment.

Continue reading Entrepreneur's Journal: Done Right, Mailers Can Get Results

Entrepreneur's Journal: Done Right, Mailers Can Get Results originally appeared on BloggingStocks on Sun, 14 Mar 2010 17:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Full story at http://www.pheedcontent.com/click.phdo?i=6fc7fbed5decc1df32133aab0e77914d