DreamWorks Animation Has High Hopes for 'Dragon'

Filed under: Press Releases, Wal-Mart (WMT), Marketing and Advertising, DreamWorks Animation (DWA)

DreamWorks Animation (DWA) has an animated film coming to the the multiplexes next week. It's called How to Train Your Dragon. I have no idea what it's about (aside from the fact that it obviously involves training dragons). But I do know that a marketing transaction with Walmart (WMT) is making headlines.

According to a press release, Walmart and DreamWorks Animation apparently have come up with a very tightly coordinated plan to promote the project. There will be special sections dedicated to Dragon inside the stores. More than 100 licensed items will be lining the shelves. And some sort of event featuring a Viking vessel in Times Square will see what it can do to get potential ticket buyers interested in the flick.

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DreamWorks Animation Has High Hopes for 'Dragon' originally appeared on BloggingStocks on Sat, 20 Mar 2010 15:40:00 EST. Please see our terms for use of feeds.

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