As the court battle for control of a trio of Atlantic City casinos between Carl Icahn and Donald Trump heats up, one question is coming into focus: How much is Donald Trump's name on the top of a casino worth?
Trump argues that giving him control of the company is the best move, in part because his name is such a big draw. Icahn counters that the main disadvantage to losing the Trump name would be the cost of changing the signs.
Burn!
Continue reading Is Donald Trump's Brand Still Worth Anything?
Is Donald Trump's Brand Still Worth Anything? originally appeared on BloggingStocks on Fri, 26 Feb 2010 17:30:00 EST. Please see our terms for use of feeds.
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