China is looking to make its Li Ning sportswear company a global brand. Li Ning already has sponsorship deals with four NBA players, including Shaquille O'Neal. The company has opened its first U.S. retail store in Portland, Ore., which is in Nike territory.
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Full story at http://www.npr.org/templates/story/story.php?storyId=123993826&ft=1&f=1006
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