PespiCo makes an interesting marketing decision

Filed under: Coca-Cola (KO), PepsiCo (PEP), Marketing and advertising

I was surprised to read that PepsiCo, Inc. (PEP) isn't going to utilize the Super Bowl for advertising purposes. According to this item over at BNET.com, the soda giant will not air commercials for its beverages during the popular annual event.

It's interesting because both PepsiCo and Coca-Cola (KO) thrive on one thing: effective marketing. Sure, you might be a fan of soft drinks and think they sell themselves, but they really don't. Every year, each company's management team must make important decisions concerning how much to spend on ads, whether or not a particular campaign is working, which celebrity should be approached next to become a sponsor, etc.

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PespiCo makes an interesting marketing decision originally appeared on BloggingStocks on Fri, 01 Jan 2010 19:00:00 EST. Please see our terms for use of feeds.

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