Entrepreneur's Journal: Setting Up a Customer Advisory Board That Gets Results

Filed under: Consumer experience, Competitive strategy, Small business

Maxine Clark has had a stellar career in retail. She spent 19 years at May Department Store and eventually became the president of Payless Shoe Source. Then in 1997, she started an innovative retail concept, Build-A-Bear Workshop (BBW). The store allows kids to build their own dolls.

While the business has suffered recently because of the recession, Build-A-Bear Workshop is nonetheless a major success story. There are now more than 400 locations across the world. There is even a virtual world, called buildabearville.com.

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Entrepreneur's Journal: Setting Up a Customer Advisory Board That Gets Results originally appeared on BloggingStocks on Sun, 24 Jan 2010 17:40:00 EST. Please see our terms for use of feeds.

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