Despite any number of ads and awareness campaigns launched by the government, advocacy groups and corporations that have turned "green" into a superlative, the number of Americans who believe climate change is a serious problem has been declining, according to a recent study by Pew Research. Host Scott Simon talks to Ed Maibach, director of George Mason University's Center for Climate Change Communication, about the challenges of launching public awareness marketing campaigns about climate change.
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Full story at http://www.npr.org/templates/story/story.php?storyId=121119767&ft=1&f=1006
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