Microsoft looks to juice the Office brand

Filed under: Google (GOOG), Microsoft (MSFT), Marketing and advertising, Technology

Microsoft (NASDAQ: MSFT), as we all know, is looking to get the biggest bang out of its software products. After the challenges encountered with Vista, and the slowdown in PC sales, Microsoft needs to look at its portfolio and see where unique marketing initiatives will impact sales in a positive manner.

As an example, Ina Fried over at CNET.com discussed a version of Office that will be available on new computers in 2010. It's being dubbed a "Starter" edition, and it apparently will use an advertising model to generate money. Users will also be able to get fuller versions by purchasing upgrade cards.

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Microsoft looks to juice the Office brand originally appeared on BloggingStocks on Sat, 10 Oct 2009 14:10:00 EST. Please see our terms for use of feeds.

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