Entrepreneur's Journal: Getting buzz by doing your own PR

Filed under: Marketing and advertising, Entrepreneurs, Small business

One of the best ways for your business to get exposure and credibility is through public relations. Yet, hiring a PR firm can be expensive, easily running $5,000 to $10,000 per month.

Despite this, it's possible to do PR on your own. Keep in mind that a key to success is having an active and passionate founder or CEO who makes media relations a priority. This has been the case with many great leaders, such as Howard Schultz at Starbucks (NYSE: SBUX) and Marc Benioff at Salesforce.com (NYSE: CRM).

So, let's take a look at some of the steps you can take to improve your PR.

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Entrepreneur's Journal: Getting buzz by doing your own PR originally appeared on BloggingStocks on Sun, 04 Oct 2009 18:10:00 EST. Please see our terms for use of feeds.

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