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Thursday, October 1, 2009

Bob Dylan's Very Citigroup Christmas

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If you're a sixties-style artistic purist, you may want to skip this bit of news -- or at least take a couple tranquilizers first.

Bob Dylan's upcoming "Christmas in the Heart" album will be made available online to Citigroup rewards program customers one week before it hits stores. To be fair, Reuters reports that "Dylan, 68, will donate his proceeds from the Columbia Records release to charities that feed the needy. "

But still. Citigroup and Bob Dylan as partners? It's hard to argue that it's anything other than tacky, although the album does have some fantastic songs on it: "All I want for Christmas is a $700 billion bailout", "A Christmas Overdraft", "The Three Stupid CEOs" (featuring Vikram Pandit on the ukelele and Ken Lewis on the obo) and "God Rest Ye Merry Foreclosure Victims."


Dylan's decision to partner with Citi is puzzling. On the one hand, we can hardly accuse him of greed -- all the money's going to charity.


But it does raise questions about the legend's judgement. Couldn't he have found a less polarizing company to partner with?

Bob Dylan's Very Citigroup Christmas originally appeared on BloggingStocks on Wed, 30 Sep 2009 17:40:00 EST. Please see our terms for use of feeds.

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