Gary Vaynerchuk re-branded his family's wine business in New Jersey, calling it the Wine Library and building a loyal clientele with his high-energy online videos on wine. Host Scott Simon speaks to Vaynerchuk about his new book, Crush It, a guide to using social media to build a business.
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Full story at http://www.npr.org/templates/story/story.php?storyId=113698020&ft=1&f=1006
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