Short City Update: McDonald's: hold short; Fortune Brands: cover short

Filed under: McDonald's (MCD), Fortune Brands (FO), Stocks to Sell

An update on two short positions: McDonald's Corporation (NYSE: MCD), recommended on June 26, 2009 at a price of $57.00, and Fortune Brands (NYSE: FO), recommended on the same day at a price of $35.56.

McDonald's: Hold Short. MCD's shares remain under pressure. The era of the 'frugal consumer' is well underway in the United States, to McDonald's detriment. There's also a trend away from standardized fast food, and toward local, 'roadside' hamburger joints and diners: they offer unique flavors and recipes, fresher food, and often atmospheres that can't be beat.

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Short City Update: McDonald's: hold short; Fortune Brands: cover short originally appeared on BloggingStocks on Mon, 28 Sep 2009 18:00:00 EST. Please see our terms for use of feeds.

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