Over the last five years, coconut water has gained popularity among small stores. That's where new beverages made by small drink companies tend to first get shelf space. For the past five years, two entrepreneurs have been trying to get New Yorkers hooked on coconut water. Now Coke and Pepsi are getting into the game.
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Full story at http://www.npr.org/templates/story/story.php?storyId=112630915&ft=1&f=1006
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