Entrepreneur's Journal: Should your business start giving away stuff?

Filed under: Consumer experience, Competitive strategy, Google (GOOG), Marketing and advertising, Entrepreneurs, Small business

Is it possible to run a business by giving away your stuff? It sounds counterintuitive. But hey, Google (NASDAQ: GOOG) gives away much of its offerings, right? I'm actually using Google Docs to write this column, for example.

True, Google is perhaps an exception (it certainly helps to have a huge user base and brand name). But it is worth exploring the concept. In fact, there is an excellent book on the topic -- Free: The Future of a Radical Price-- which came out recently.

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Entrepreneur's Journal: Should your business start giving away stuff? originally appeared on BloggingStocks on Sun, 13 Sep 2009 18:10:00 EST. Please see our terms for use of feeds.

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