10 Amazon Private-Label Products You Didn't Know Existed

As Amazon continues to expand as the "Wal-Mart of the Web," one of its more recent strategies has been to offer private-label brands that you can't buy anywhere else.

But it's done so quietly, without drawing much attention -- so that even a regular Amazon shopper might not know that some were Amazon's custom brands.

Click here to see 10 Amazon private-label products you can't buy anywhere else, from a Snuggie knockoff to a tool kit →

Its latest, more obvious example is AmazonBasics, a line of electronics accessories, launched today. The basic line includes USB and A/V cords and blank recordable media, such as DVD-R discs, and Amazon will continue to expand it.

But Amazon has been doing private-label home gear for more than two years, under brands like Pinzon kitchen gadgets, Strathwood outdoor furniture, Pike Street bath and home products, and Denali tools.

It's put together a wide variety of items, ranging from a Snuggle knockoff to linens to tool kits.

And don't forget the Kindle family of e-reader gadgets, perhaps the most obvious Amazon-branded product -- and likely the one it had the most intimate involvement designing and producing.

More about the consumer's advantages to private-label products -- and Amazon's -- in our companion story about AmazonBasics.

But for now...

Click here to see 10 Amazon private-label products you can't buy anywhere else, from a Snuggie knockoff to a tool kit →

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See Also:

• The 10 Most Expensive iPhone Apps (AAPL)
• 10 iPhone Accessories We'd Love To Have (AAPL)
• 15 Things You Can Remote Control With Your iPhone (AAPL)

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