Local Marketing: Growth Trend to Watch Out for at Yahoo!

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Sunday, April 10, 2011

Local Marketing: Growth Trend to Watch Out for at Yahoo!

Filed under: Internet, Yahoo! (YHOO), Technology

Yahoo Although Yahoo has not been able to catch up with the overall online advertising growth, this has not deterred the company from experimenting with growth areas. In the online advertising market, local marketing is one of the upcoming trends and has attracted players like Google, AOL and Facebook in addition to Yahoo. Here we will analyze the growth prospects of this trend and how it could benefit Yahoo in particular. We currently maintain $17.88 price estimate for Yahoo stock, which is about 6% above market price.