Should Shareholders Be Impressed By New Disney Store?

Filed under: Walt Disney (DIS)

The Disney Corporation's (DIS) retail operation has been in the news recently. Apparently not satisfied with the asset's old design, management has embarked on a fresh version that turns the locations into places a consumer will want to visit just for the entertainment value alone.



Of course, the hope is that a consumer will also purchase a few items after they're done being entertained. According to WalletPop, the plan is to put things like interactive mirrors and movie theaters (not huge ones, mind you, the screens will be more like twelve feet in size) in the Disney Store. The first spot to be converted to the new paradigm is in Montebello, California. Twenty more will follow later this year. The goal, apparently, is to eventually give all locations the makeover during the next several years.

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Should Shareholders Be Impressed By New Disney Store? originally appeared on BloggingStocks on Tue, 06 Jul 2010 18:00:00 EST. Please see our terms for use of feeds.

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