Madonna Pairs Up with Iconix for Macy's Line

Filed under: Competitive Strategy

Madonna is pairing up with Iconix (ICON) to launch her own fashion line, MG Icon, which will be sold exclusively at Macy's.



The line will debut at about 200 stores in time for the back to school shopping season, with Madonna providing development and promotional services. The Wall Street Journal reports that (subscription required) "the collection of apparel, footwear, handbags and jewelry is expected to retail at $12 to $40. Growth plans include fragrance as well as expansion into additional Macy's stores. Macy's will be able to launch additional brands with the joint venture."



The question is whether anyone, other than drag queens, will really be inspired to buy clothing based on the Material Girl brand.

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Madonna Pairs Up with Iconix for Macy's Line originally appeared on BloggingStocks on Thu, 11 Mar 2010 17:30:00 EST. Please see our terms for use of feeds.

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