Entrepreneur's Journal: Fundamental business lessons from McDonald's Ray Kroc

Filed under: Competitive strategy, McDonald's (MCD), Entrepreneurs, Small business

Ray Kroc did not start McDonald's (NYSE: MCD). But he was the one that had the vision and energy to turn it into a global powerhouse.

Back in 1977, Kroc wrote a book about his story, called Grinding It Out: The Making of McDonald's. The title is appropriate. You see, he did not get involved in McDonald's until he was 52 (in 1954).

What I like about Kroc's book is that he has some simple advice for building a successful business. And, it's always a good idea to look at the fundamentals. So, here are some of the takeaways:

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Entrepreneur's Journal: Fundamental business lessons from McDonald's Ray Kroc originally appeared on BloggingStocks on Sun, 18 Oct 2009 17:40:00 EST. Please see our terms for use of feeds.

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