Nintendo's New DS Pricing Strategy

Filed under: Technology, Nintendo (NTDOY)

I just read that Nintendo Co., Ltd. (NTDOY) has decided to make its higher-end handheld hardware a little cheaper for consumers. According to TheFly, the Nintendo DSi and the Nintendo DSiXL will sport a cost of $149.99 and $169.99 beginning September 12, respectively. That's $20 less than the old price.



Now, you would have thought that the Nintendo DS Lite would have seen its price reduced as well, but I'm sorry to say you'd be wrong. That unit will remain at $129.99. I guess Nintendo is sending a strong message: go for the higher-end models.

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Nintendo's New DS Pricing Strategy originally appeared on BloggingStocks on Mon, 30 Aug 2010 17:50:00 EST. Please see our terms for use of feeds.

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Nintendo DSi - Nintendo - Nintendo DS Lite - Nintendo DS - Handheld game console

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